March 17, 2022

Facebook’s algorithm favours polarising political groups -- advantage BJP

Facebook’s algorithm favours polarising political groups that keep users hooked to newsfeed; BJP fits the bill with its content and gets cheaper ads. If a political party or its proxies have pumped in enough advertisements and campaigned heavily, often with emotionally or politically charged content, to increase “engagement” on Facebook, its advertisements would automatically work out cheaper.

Read Next
Go to Project
SHARE

Join the TRC newsletter.

get the latest stories right to your inbox.
You are now subscribed to our newsletter!
Oops! Something went wrong. Check the email ID and try again.